Tourism Policy to Be Made Accessible to All Investors Across Uttar Pradesh: Jaiveer Singh 


Lucknow / To ensure that the benefits of Uttar Pradesh’s acclaimed Tourism Policy 2022 reach investors across the state, the Tourism Department is launching a large-scale awareness campaign. As part of this initiative, camps will be held in every district, aimed at informing and engaging potential investors. Principal Secretary, Tourism and Culture, Mukesh Kumar Meshram will address participants virtually through video conferencing, highlighting key provisions and opportunities under the policy.

Speaking about the initiative, Tourism and Culture Minister Jaiveer Singh said, “Uttar Pradesh is among the fastest-growing states in the tourism sector. Last year, nearly 65 crore pilgrims and tourists visited destinations such as Ayodhya, Kashi, Mathura, and Prayagraj. There is a need to expand and enhance facilities at these places and along the key travel corridors.”

He added that apart from major religious and cultural sites, the department is focusing on building world-class wayside amenities—such as hotels, motels, and dhabas—along national highways, state highways, and other key routes. “Our aim is to equip these en-route facilities with modern, high-quality tourism infrastructure so that travellers can access premium services even before reaching their destination,” he said.


Singh further informed that under the new tourism policy, 33 types of tourism enterprises have been identified and included. These include capital-intensive sectors that will now be eligible for incentives. Tourism entrepreneurs can avail of capital investment subsidies up to 30%, along with other financial benefits and exemptions.

To make the process transparent and seamless, an online portal has been launched—up-tourismportal.in—where investors can apply for incentives and access detailed information about the policy.

The Tourism Policy is being actively promoted not just within Uttar Pradesh but also at the national and international levels. As part of this campaign, awareness camps will be organised across all districts of the state until May 15, with the rollout having begun on April 28. These camps will see participation from revenue officers, GST officials, presidents of trade and industry associations, as well as hotel owners, motel operators, dhaba owners, and other potential investors. They will be provided with detailed information about the Tourism Policy 2022 and the benefits available to them under its framework.